Who I Am

Moving around as a teenager I spent a lot of time people watching. In each country, I took around 6 months to truly immerse in the local life and feel a sense of belonging. So until then, I was real quiet, in the back just figuring out how things work. I always knew I loved people but didn’t know how I could incorporate that into a career path.

My adventure ended when I was 19 moving back to Croatia where I started spin coaching to transfer what I learned abroad to Zagreb, my hometown. The studio aims to move people from “burn calories, get fit quick” schemes, to more of a “have fun and sweat while you do it” perspective. This experience encouraged me to put myself in the forefront and let my character shine. But truthfully, getting people to do what you want them to do can get tough, especially when they’re working out. I learned how to dig deep and get to know people to find ways to move them. I started with 2-3 people showing up to my class to, now, selling out each class 2 weeks in advance.

My life anthem:

Where does strategy fit into all of this?

Strategy ties together my experiences, creativity, and cultural insights, helping me bring value wherever I go. From Shanghai to Zagreb, my journey has taught me the importance of creating inclusive spaces and unique outcomes. Whether it's marketing campaigns, spin classes, or fusion cooking, I love blending cultures and experiences to create something innovative. I dedicate my understanding of culture, work experience, and writing skills to every project in order to bring a blend of new perspectives and ideas to the team.

Skills

Over 3 years of experience evolving my writing skills for a B2B Pharma service provider. Constantly finding innovative ways to intrigue readers to read information that can at times be dry and complex.
Over 4 years of experience creating content for a Fitness Studio “Točkica na I” (Instagram) and B2B Pharma Service Provider (Linkedin). Most commonly use softwares such as Figma, Affinity Designer, Airtable and Baserow for the production and organization of content.
I pride myself in the ability to communicate with people from all walks of life. Whether it be in a personal or professional setting, I am able to find the common ground needed to build authentic and meaningful relationships.
My experience as a Spin Coach forces me to think quick on my feet when problems arise. Sometimes it’s a broken bike, an unhappy client, or a power-cut. The show not only must go on, but it needs to seamlessly be resolved to keep the momentum of my class.